Growth Strategies Case Study

PKN ORLEN: Polish Energy Giant’s Growth Strategies

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Abstract:
Poland's largest oil refining and fuel retailing company, PKN (Polski Koncern Naftowy) ORLEN has grown rapidly since its establishment in 1999. With the aim of becoming a major oil company in Europe, the company has forayed into foreign markets through acquisitions of companies like Unipetrol and the retail business of British Petroleum.

Pedagogical Objectives:

• To discuss the growth strategies of PKN ORLEN in Western and Central Europe's energy markets through a 'value based management project'.

Keywords : PKN (Polski Koncern Naftowy) ORLEN; Unipetrol; Petrochemia Plock SA; Centrala Produktow Naftowych SA; Nafta Polska; FLOTA Polska; Growth Strategies Case Study; VITAY loyalty card scheme; Profit improvement programme; Value based management; Basell Europe Holdings BV; MOL; BP Plc. (British Petroleum); Energy companies in Europe; Acquisition of energy companies in Europe; Petroleum retailing in Europe

Contents : 
A Brief Overview
The Post Merger Developments
Strategic Initiatives
An Energetic Future
Shareholder Structure Of Pkn Orlen
Pkn Orlen’s Offer
Privatisation Of Pkn Orlen
Real Gdp Growth Of Poland
List Of Competitors